About Us
As one of the fastest-growing FMCG platforms, Ayush Consumer Brands is shaping the future of consumer goods with a portfolio that balances tradition, innovation, and sustainability.
We are building a next-generation platform of consumer brands that redefines the way households experience everyday essentials. With a vision to enrich everyday life, we curate, nurture, and scale a diverse portfolio of trusted brands that combine quality, innovation, and accessibility.
As a forward-looking FMCG company, our strength lies in understanding evolving consumer preferences, anticipating future trends, and delivering products that seamlessly integrate into daily living. From essential staples and packaged foods to home care, personal care, and lifestyle solutions, every product is crafted with uncompromising quality standards and a deep commitment to consumer trust.
Our approach goes beyond creating products—it is about building experiences and relationships that resonate with millions of households, driving both convenience and well-being.
Vision
To be the most trusted and innovative FMCG platform that transforms everyday living through quality, sustainability, and accessibility, enriching the lives of millions across diverse communities.
Our Mission
- To deliver superior-quality products that consumers trust and love.
- To innovate continuously, leveraging technology, research, and consumer insights.
- To make responsible choices in sourcing, packaging, and manufacturing that benefit both people and the planet.
- To empower communities by creating opportunities, supporting livelihoods, and driving inclusive growth.
- To scale brands with purpose, ensuring accessibility across geographies and demographics.
Core Values
- Trust & Integrity - We honor the confidence consumers place in us through honesty and transparency.
- Innovation - We evolve with changing times, bringing meaningful solutions that improve everyday life.
- Quality First - Every product is backed by rigorous standards of safety, reliability, and excellence.
- Sustainability -We are committed to reducing our footprint through eco-conscious practices.
- Consumer-Centricity - Our decisions are guided by the voices and needs of our consumers.
- Inclusivity & Growth - We believe in creating value not just for consumers, but also for employees, partners, and communities.
Brand Promise
Trusted quality, innovative solutions, and sustainable choices—delivered to every home, every day.
Strategic Pillars
- Consumer Insight-Driven – Anticipating market needs before they emerge.
- Innovation & R&D – Building future-ready products and categories.
- Strong Distribution Network – Ensuring reach from urban centers to rural households.
- Digital First – Leveraging e-commerce and technology for smarter consumer engagement.
- Sustainability at Core – Embedding responsibility in every process, from sourcing to packaging.
Sustainability Commitment
At Ayush, responsibility is non-negotiable. We are dedicated to:
- Ethical sourcing of raw materials from trusted and fair-trade partners.
- Eco-friendly packaging, reducing plastic dependency and moving towards recyclable/biodegradable solutions.
- Energy-efficient manufacturing that minimizes environmental impact.
- Community empowerment programs that uplift farmers, workers, and local businesses.
Our aim is to create value that lasts—not just for today, but for generations to come.